Luncher
The Problem
Busy New Yorkers need a way to easily decide where to get a tasty lunch under one hour because they don’t want to settle on a monotonous lunch and don’t have time to think about where to eat.
The Hypothesis
We believe that by providing a fun, quick, and personalized recommendation tool for New Yorkers who eat out 2-3 times a week, users will achieve more satisfying lunch experiences. We will know this to be true when our users come back to the app more than once a week.
Key Activities
Product Strategy, UX/UI Design, User Research, Rapid Prototyping, User Testing
Qualitative Interviews
GOAL
Understand how people decide where to eat lunch in NYC
Discover the biggest frustrations that arise during lunch breaks
Identify dining preferences and restrictions
Learn about likes/dislikes for existing solutions
TARGET AUDIENCE
Young Professionals who go out for lunch in NYC 2-3 times a week.
AREAS OF INTEREST
Deciding factors, Dietary preferences, Frequency, Current Struggles and Successes.
METHODOLOGY
Street intercepts
1:1 interviews
Round tables
Co-creation Sessions
Insights
TRUST
People prefer established places that have become their go-to spot or have been recommended by a friend they trust.
REVIEWS
Reviews are viewed a waste of time because they are too much to read through and most people believe that reviews skew towards complainers.
THE SEARCH
Yelp is frequently used to find new places especially when specific cravings arise. Users will filter by price, dietary preferences, distance, and location.
QUICK LUNCH
Rush hour and places with long lines are often avoided because there is only have a small window of time before people have to be back in the office for the next meeting.
Persona
KEN / 27 / SINGLE / ACCOUNTANT / VEGETARIAN
“ I eat at the same place every day because I’m too lazy to go anywhere else. It’s a deli that offers a bunch of different stuff, so I get variety that way, but I’d like to be able to try new places since New York has so much to offer. ”
Ken goes out for lunch 3 times a week, but usually settles for the same spot because he knows it’s good and is too lazy to find a new place. He hates waiting in line and is always worried that if he walked to find somewhere else he would end up using his whole lunch break and not liking the food. When he does use yelp to find a new spot, he falls into the rabbit hole and wastes far too much time being indecisive.
Ultimately, Ken just wants a quick lunch that he knows he will enjoy and more variety to his lunch routine.
